Friday, December 11, 2015

Research Blog #10: Final Abstract, Bibliography, and Link to Paper

In present-day American culture, because there is such an obsession with college athletics, it is becoming widely believed by the constituents of higher education that the reputation of a university and the overall success of the university’s brand is directly correlated to a premiere intercollegiate athletics program.  This is centered on the idea that a successful athletics programs will create a recognizable national image that promotes the university as a place for ‘all-American’ students, whether student-athletes or other, to attend.  Intercollegiate athletics is a controversial topic that is continuously debated among the constituent hierarchy of higher education; prospective students, recruits, current students and student-athletes, alumni, the presidents and board-members of the universities, and even the fans.  The focus of this project will be on the premise that the University’s primary mission should be to educate each student in ways that allow them to reach their fullest academic potential.  However, an identifiable problem has emerged with the current system of intercollegiate sports that seems more concerned with creating a recognizable university brand by pouring millions of dollars into athletic programs, at the expense of its core academic values.  By doing so, the entertainment and revenue stream have more clout and meaning than securing the student-athlete’s education process for the future.  This system has drawn attention to many universities for its specific lack of moral responsibility of advocating the student-athlete to reach his/her academic potential by falling into the trap of what has essentially become an ‘arms race’ to create premiere athletic programs.  Quite often, the athlete is granted academic leeway that the general student population is not, and the discussion of a double standard and questionable ethical behavior appears forefront.  This project will begin by establishing, in length, the structure of this system and demonstrate the strict primary emphasis on athletics through the allocation of significant amounts of much needed funds being redirected away from academics in favor of creating brand recognition through sports.  Then in turn move on to demonstrate that because of this emphasis, a powerful Role Conflict is created for student-athletes.  The student-athlete, when caught in this system, struggles to distinguish between being a ‘student’ and being an ‘athlete’.  Lastly, this project will address how this system affects the university’s moral code of behavior that leads to academic fraud and dishonesty, further comprising the university’s core educational values.

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Bozman, Carl S., Daniel Friesner, Matthew Q. McPherson, and Nancy M. Chase. "Intangible and Tangible Value: Brand Equity Benefits Associated with Collegiate Athletics." International Journal of Sports Marketing & Sponsorship (2015): 261-84. Web.
Cham, Jorge. "Academic" Salaries. Digital image. PHD Comics. N.p., 20 Oct. 2008. Web. 8 Dec. 2015. <>.
Christensen, James. Estimated Probability of Competing in Athletics Beyond the High School Interscholastic Level. Digital image. Tank Wire. N.p., 26 Mar. 2011. Web. 8 Dec. 2015. <>.
Cole, John. UNC: Academic Cheating Scandal. Digital image. N.p., n.d. Web. 8 Dec. 2015. <>.
"Contemporary American Politics and Society: Issues and Controversies." Sport in Society (2003): n. pag. Web. 11 Dec. 2015. <>.
Desrochers, Donna M. "Academic Spending Versus Athletic Spending: Who Wins?" Delta Cost Project at American Institutes for Research (2013): n. pag. Web. 8 Dec. 2015. <>.
"Division I Schools Spend More on Athletes than Education." USA Today. Gannett, 14 July 2013. Web. 08 Dec. 2015. <>.
Gaston-Gayles, Joy L. "Examining Academic and Athletic Motivation Among Student Athletes at a Division I University." Journal of College Student Development 45.1 (2004): 75-83. Web.
Gregory, Sean. "In Defense of One-and-Done U Kentucky Cracks the NCAA Code." The Culture (2015): 62. Web.
Hobson, Will, and Steven Rich. "Why Students Foot the Bill for College Sports, and How Some Are Fighting Back." Washington Post. The Washington Post, 30 Nov. 2015. Web. 08 Dec. 2015. <>.
Hochfield, George. "The Incompatibility of Athletic and Academic Excellence." Academe 73.4 (1987): 39. Web.
Madsen, Nancy. "Jim Moran Says Only 20 Colleges Make a Profit from Sports." Politifact. N.p., 22 Dec. 2014. Web. 08 Dec. 2015. <>.
Mahoney, Michelle L. "Student-athletes' Perceptions of Their Academic and Athletic Roles: Intersections amongst Their Athletic Role, Academic Motivation, Choice of Major, and Career Decision Making."ProQuest. N.p., May 2011. Web. 8 Dec. 2015. <>.
Marx, Jonathan, Scott Huffmon, and Andrew Doyle. "The Student-Athlete Model and the Socialization of Intercollegiate Athletes." Athletic Insight: The Online Journal of Sport Psychology (n.d.): n. pag. Web. 8 Dec. 2015. <>.
McCormick, Richard L. "Intercollegiate Athletics." Raised at Rutgers: A President's Story. N.p.: n.p., n.d. 132-35. Print.
New, Jake. "College Athletes Greatly Overestimate Their Chances of Playing Professionally | Inside Higher Ed." College Athletes Greatly Overestimate Their Chances of Playing Professionally | Inside Higher Ed. N.p., 27 Jan. 2015. Web. 08 Dec. 2015. <>.
Overman, Steven J. The Protestant Ethic and the Spirit of Sport: How Calvinism and Capitalism Shaped America's Games. Macon, GA: Mercer UP, 2011. 271. Print.
Proffitt, Jennifer M., and Thomas F. Corrigan. "Penn State's." "Success With Honor": How Institutional Structure and Brand Logic Disincentivized Disclosure. 2012 Sage Publications, n.d. Web. 08 Dec. 2015. <>.
Sanders, Sam. "Report Says UNC Grade-Boosting Scandal Involved Fake Classes." NPR. NPR, 23 Oct. 2014. Web. 08 Dec. 2015. <>.
Smith, D. R. "It Pays to Bend the Rules: The Consequences of NCAA Athletic Sanctions." Sociological Perspectives 58.1 (2015): 97-119. Web.
Sperber, Murray A. "The Flutie Factor." Beer and Circus: How Big-time College Sports Is Crippling Undergraduate Education. New York: H. Holt, 2000. 56-68. Print.
Steinbach, Paul. "Record NCAA Graduation Rates Don't Tell the Whole Story." Athletic Business: The Resource for Athletic Fitness, and Recreation Professionals. N.p., Dec. 2011. Web. 8 Dec. 2015. <>.
ZHAO, EMMELINE. "Gulf Between College Spending on Academics, Athletics Grows." Real Time Economics RSS. N.p., 28 June 2010. Web. 09 Dec. 2015. <>.

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